Men of Courage Barbershop Challenge
Rules and requirements

Barbershops applying to be selected as a Men of Courage Barbershop must meet or agree to the following requirements:

  1. Barbershop must be in a location that is easily accessible to the public.
  2. Barbershop and barbers must be state licensed and provide a copy of their business license and insurance certificate.
  3. Barbershop must commit to allowing a Men of Courage “makeover” during the three-month period of the challenge. Makeover could consist of Men of Courage signage, window wraps, barber capes or other branded material.
  4. Barbershop must have Wi-Fi and provide a family-friendly atmosphere.
  5. Barbershops must promote Men of Courage programming and community engagements both in the barbershop and through social media.
  6. Barbershop must be committed to development and engaging the community at least two times per month (over the three-month period for a total of six) in Men of Courage programs that take place in the barbershop. Events may be in person or virtual pandemic permitting.
  7. Barbershop must be willing to allow potential outside partners for example: live broadcasts on Sirius XM, Microsoft Game nights, museum outreach and other special events. Barbershop must be willing to require attendees of Men of Courage events to sign media release forms.
  8. Barbershop must agree to provide some free community cuts when hosting community activations and partnership events with other partners.


A small group of community stakeholders, The Reginald F. Lewis Museum of Maryland African-American History & Culture representatives will evaluate the two finalists and select the winner of the Challenge. The following criteria will be taken under consideration during the evaluation of the winner:

  1. Commitment to and execution of programming related to Men of Courage and changing the narrative around African American Men.
  2. Number of community members engaged in Men of Courage Barbershop Challenge programming.
  3. Overall quality of the barbershop’s Men of Courage programming.

Community Project Evaluation:

Each proposal will be evaluated for the feasibility of the plan and positive community impact to determine the winner. A small group of community stakeholders and Ford and The Reginald F. Lewis Museum of Maryland African-American History & Culture representatives will sit on panel to evaluate the three finalists.