The Ford Men of Courage Detroit Area Barbershop Challenge
In Partnership with
Launched in 2015, the Ford Men of Courage is a national grassroots program designed to build communities by advancing the narrative of black men through storytelling and community programs. In addition to virtual and online programming, curated forums have been held in Detroit, Baltimore, Atlanta, Chicago and Los Angeles.
In 2019, Ford expanded its Men of Courage programming to include a Barbershop Challenge. The purpose of the Challenge is to provide even greater outreach into communities through partnerships with barbershops, a keystone of the African American community. To date the challenge has been to Cincinnati & Tacoma. The 3rd Men of Courage Barbershop Challenge will launch in Detroit on July 1, 2021 in partnership with the Charles H. Wright Museum.
All barbershops meeting program requirements (see below) are eligible to apply to be a part of the Challenge. Up to three barbershops will be selected to become Ford Men of Courage barbershops for a limited (3-6 month) period. During that time the barbershops will “compete” to provide innovative programming that advances the narrative of African American men. Ford and the Charles H. Wright Museum will work with the selected barbershops to assist in the development of some programs and initiatives. At the end of the challenge period, the winning barbershop will receive a grant of $10,000 to continue to advance the narrative and to build upon their role in the community. In addition, a $5,000 grant will be made to fund a program that helps the community. All barbershops who apply to be part of the challenge are eligible for the community grant program provided they meet the Challenge requirements. However, funds for the community program must be allocated through a non-profit 501©3 organization.
Ford invites all state certified barbershop owners ages 18 and up to submit an innovative proposal supporting why their barbershop should be selected as a Men of Courage Barbershop and what it would mean for their community.
|7/1/2021||Barbershop Challenge Launches (applications available on www.fgb.life)|
|8/9/2021||Last day to submit applications for barbershop competition|
|August 2021||Selection of barbershop finalists and community projects|
|September 2021||Transformation of barbershops|
|October 2021||Announcement of barbershop finalists, barbershop reveal, competition begins|
|March 2022||Winner Announced for both Barbershop Competition & Community Project|
Ford Men of Courage Barbershop Transformations:
Razor 1 Kutz
Goodfellas 253 Barbershop