Ford Men of Courage
 Barbershop Challenge


The Ford Men of Courage GREATER LOS ANGELES


In Partnership with


Launched in 2015, Ford Men of Courage is a national grassroots program designed to build communities by advancing the narrative of black men through programming and storytelling.  In addition to virtual and online programming, curated forums were held in Detroit, Baltimore, Chicago, Atlanta and Los Angeles. As a result of the forums, numerous community programs and partnerships were launched in support of African American men.

In 2019, Ford expanded its Men of Courage programming to include a Barbershop Challenge.  The purpose of the Challenge is to provide a greater outreach into communities through an innovative partnership with barbershops, a keystone of the African American community. The first Barbershop Challenge which kicked-off in Cincinnati in August 2019 and Tacoma in October 2019 bringing innovative programs and engagement to both regions.  The Los Angeles Area Barbershop Challenge kicked off on February 7, 2020 in partnership with the California African American Museum.

 All barbershops meeting program requirements (see below) are eligible to apply to be a part of the Challenge.  Two barbershops will be selected to become Ford Men of Courage barbershops for a limited (three month) period.  During that time the two barbershops will “compete” to provide innovative programming that advances the narrative of African American men. Ford, and CAAM will work with the selected barbershops to assist in the development of some programs and initiatives.  At the end of the three month period, the winning barbershop will receive a grant of $10,000 to enhance their barbershop and implement community programming and initiatives that build upon their role in the community. In addition, a $5,000 grant will be donated to a nonprofit of the MOC Barbershop Challenge runner up’s choosing and is doing great work in the community.  The nonprofit of choice must be a Section 501(c)(3) organization that is classified as “public charities” under Section 509(a)(1) or (2) of the Internal Revenue Code (Code) or political subdivisions.  The nonprofits mission must also align with Ford Motor Company Fund’s funding pillars surrounding education, community life and driving safely.  

Tacoma Barbershop Challenge
Congratulations First Place Winner: Goodfellas253

1st Place Winner:

Barbershop Owner:
Eric Upchurch

Runner Up:

Barbershop Owner:
Hasani Frederick

Goodfellas253 received a $10,000 grant as the 1st place winner. Legends received a $5,000 grant
in partnership with  Evolution Basketball/Northwest Greyhounds.

In Partnership with

Cincinnati Barbershop Challenge
Congratulations First Place Winner: Precision Blendz Barbershop, LLC

1st Place Winner:

Barbershop Owners:
Tommy Mays and Michael Thomas, Jr

Runner Up:

Barbershop Owner:
Donald Hudson

Precision Blendz received a $10,000 grant as the 1st place winner. Razor 1 Kutz received a $5,000 grant
in partnership with the non-profit organization, Omega Mentoring.

In Partnership with