The Ford Men of Courage GREATER LOS ANGELES
In Partnership with
Launched in 2015, Ford Men of Courage is a national grassroots program designed to build communities by advancing the narrative of black men through programming and storytelling. In addition to virtual and online programming, curated forums were held in Detroit, Baltimore, Chicago, Atlanta and Los Angeles. As a result of the forums, numerous community programs and partnerships were launched in support of African American men.
In 2019, Ford expanded its Men of Courage programming to include a Barbershop Challenge. The purpose of the Challenge is to provide a greater outreach into communities through an innovative partnership with barbershops, a keystone of the African American community. The first Barbershop Challenge which kicked-off in Cincinnati in August 2019 and Tacoma in October 2019 bringing innovative programs and engagement to both regions. The Los Angeles Area Barbershop Challenge kicked off on February 7, 2020 in partnership with the California African American Museum.
All barbershops meeting program requirements (see below) are eligible to apply to be a part of the Challenge. Two barbershops will be selected to become Ford Men of Courage barbershops for a limited (three month) period. During that time the two barbershops will “compete” to provide innovative programming that advances the narrative of African American men. Ford, and CAAM will work with the selected barbershops to assist in the development of some programs and initiatives. At the end of the three month period, the winning barbershop will receive a grant of $10,000 to enhance their barbershop and implement community programming and initiatives that build upon their role in the community. In addition, a $5,000 grant will be donated to a nonprofit of the MOC Barbershop Challenge runner up’s choosing and is doing great work in the community. The nonprofit of choice must be a Section 501(c)(3) organization that is classified as “public charities” under Section 509(a)(1) or (2) of the Internal Revenue Code (Code) or political subdivisions. The nonprofits mission must also align with Ford Motor Company Fund’s funding pillars surrounding education, community life and driving safely.