Launched in 2015, Ford Motor Company’s Men of Courage (MOC) is a national grassroots program designed to build communities by advancing the narrative of black men through storytelling. The Ford Men of Courage Barbershop Challenge invites all state certified barbershop owners ages 18 and up to submit an application to be a part of the barbershop challenge.
Two barbershops will be selected as challenge finalists and will compete for a grant of $10,000. An additional $5,000 grant may be available to implement an innovative community project.
Applications due by 6/28/19
In Partnership with
In 2019, Ford will expand its Men of Courage programming to include a Barbershop Challenge. The purpose of the Challenge is to provide even greater outreach into communities through partnerships with barbershops, a keystone of the African American community. The first Men of Courage Barbershop Challenge will launch in Cincinnati on May 15, 2019 in partnership with the National Underground Railroad Freedom Center (NURFC).
All barbershops meeting program requirements (see below) are eligible to apply to be a part of the Challenge. Two barbershops will be selected to become Ford Men of Courage barbershops for a limited (3-4 month) period. During that time the barbershops will “compete” to provide innovative programming that advances the narrative of African American men. Ford and the NURFC will work with the selected barbershops to assist in the development of some programs and initiatives. At the end of the challenge period, the winning barbershop will receive a grant of $10,000 to continue to advance the narrative and also to build upon their role in the community. In addition a $5,000 grant will be made to fund a program that helps the community. All barbershops who apply to be part of the challenge are eligible for the community grant program provided they meet the Challenge requirements. However, funds for the community program must be allocated through a Non-Profit 501©3 organization.
|5/15/19||Barbershop Challenge Launches (applications available on www.fgb.life)|
|6/28/19||Last day to submit applications for barbershop competition|
|7/15/19||Selection and announcement of the winning barbershops and community projects|
|December||Winner Announced for both Barbershop Competition & Community Project|
The Ford Men of Courage Barbershop Challenge invites all state certified barbershop owners ages 18 and up to submit an application to be a part of the barbershop challenge