Ford Gives Back > 2020 HBC-You Mobility Challenge Winners

HBC-You Mobility Challenge

Congratulations to the 2020 Ford HBC-You Mobility Challenge Winners!

$25,000 Grant Winner: Morgan State University

Morgan State University (MSU) in Baltimore, Maryland is our top winner in the Second Annual Ford HBC-You Mobility Challenge with a proposal to support the university’s Food Resource Center (FRC) by connecting students to resources through its FRESHLY (Food Resources & Expanded Shuttle for Healthy Living Year-round) Program. Morgan’s FRESHLY Program will address food insecurity and help students access mass transit and connect to healthy food resources and grocery stores. At the heart of the FRESHLY Program is a student-built software app that will allow students to navigate between meal planning and prep courses and trips to grocery stores and farmer’s markets using university shuttles – all under the universally applied and implemented COVID-19 protocols. Students will use the app to make reservations and track shuttle locations. The grant also will support Saturday shuttle service, connecting students to surrounding grocery stores and the MSU Food Resource Center, which was launched two years ago as a ground-breaking wrap-around service provider for students facing food insecurities. Students will also receive instruction on meal planning that focuses on nutrition, the art of couponing, and how to maneuver through local grocery store apps.


$10,000 Grant Winner: Talladega College

Second place and $10,000 was awarded to students from Talladega College in Talladega, Alabama.  Talladega students partnered with the Alabama Institute for the Deaf and Blind (AIDB) to develop improved sidewalks with truncated domes, which are raised circles on the pavement used to alert visually impaired pedestrians that they’ve reached the end of a sidewalk.

The Ford Fund has long been a supporter of HBCUs, with a particular focus on smart mobility, and invests $13 million a year in various educational outreach initiatives including grants, scholarships and other programming worldwide.